12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Wednesday
, 
November
 
02
 at 
8:00am
 
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R. Harrison

CEO Barkbook

David Doe

Designer - Redshoe

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Ready

To Go

Clear your calendar - It's going down! Text Blocks kicks off on June 24th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

The Scale Collective

An Event Supporting Women Entrepreneurs/

Wednesday
, 
November
 
02
 at 
8:00am
 
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The Scale Collective, by Virago

In our combined 30 years of experience working with startups—as founders, advisors, and business growth leaders, we believe the high tech industry is on the right path. Leaders have finally acknowledged the need for greater investment in female-led companies and increasing startup opportunities for women.  Conversation is driving action. 

 

There are now more funding opportunities and inspiring content for female founders than ever before. However, there remains a great need to scale and sustain these efforts in a way that provides real revenue growth and materially significant exits for women entrepreneurs.

 

We see many women succeed with initial funding and then hit a brick wall.  Some of this is due to lack of key connections or scale expertise. Sometimes the wall is internal and built by a startup-success-narrative that implicitly disqualifies women who are working moms, “unproven” in tech or startups, or who haven’t had access to partners and experienced executives.

 

We personally know rock-star women who feel trapped in this narrative. We also know investors and executives who want to be more supportive of female founded or led startups by offering up their experience, partnership and personal resources. 

 

That is why we are curating our community and synthesizing these efforts in a new way.   We believe we will inspire women, remove obstacles, change the narrative, and set women on an accelerated path. We believe in real outcomes, and we believe in win-win scenarios for everyone—entrepreneurs, investors, and advisors.

 

Our mission starts on November 2nd and we want you to join us.


 

Jory Des Jardins


Jory Des Jardins co-founded BlogHer, a venture backed, category-defining women’s digital lifestyle company that was sold to SheKnows Media in late 2014. She spent 10 years on the founding team, enabling strategy from pre-venture funding through post-acquisition phase.


While with BlogHer, Jory evangelized best practices in social and influencer marketing to Fortune 500 Marketing Leads and digital/media agency leadership. She served for six years on the Board of Directors of the Internet Advertising Bureau (IAB). She started her career in print editorial, as an editor for Penguin Books, The New York Times Syndicate, and Time Inc. Custom Publishing.


Jory is a tireless crusader for women entrepreneurs and business leaders, sharing her personal growth story, contacts, and insights learned from 10 years of growth hacking, digital community building, strategy development and fundraising. She sits on the boards of several female led or founded startups.

#snapchatpros

Hosted by Your Company

Stephanie Agresta

Starting your own business and picking the right niche in no time

Stephanie Agresta is an award-winning, digital-first marketing executive with a hands-on understanding of the changing media landscape and the global start-up ecosystem. PRWeek named her #6 among digital creators, innovators and strategists in public relations and Business Insider cited her as one of the top 25 advertising executives on Twitter. In 2010, she was named to PRWeek’s “40 under 40”roster. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Mondelez, was released in October 2010.

 

Stephanie has served in senior executive roles at world-class agencies including MSLGROUP, Weber Shandwick and Porter Novelli. Over the course of her career, she has been instrumental in developing digital and social media initiatives for major brands such as P&G, PayPal, Samsung, PepsiCo and Microsoft.

 

In the fall of 2015, Stephanie left the corporate world to launch a growth accelerator for startups and now serves on advisory boards and consultants with SaaS companies, brands and agencies.

#snapchatpros

Hosted by Your Company

Guest Speakers

Jesse Draper

General Partner, Halogen Ventures

Sallie Krawcheck

CEO, Ellevest

Elisa Camahort Page

·      Co-Founder, BlogHer; Chief Community Officer, SheKnows Media

Randi Zuckerberg,

CEO, Zuckerberg Media

ANGELA LEE

Associate Dean And Chief Innovation Officer At Columbia Business School, Founder, 37 Angels

ALIZA FREUD

Founder And CEO, SheSpeaks

CAROLYN RODZ

Founder And CEO Of Circular Board

  ELIZABETH GORE

Entrepreneur-In-Residence, Dell

ERIC HUTCHINSON

Co-Founder, COO InspiredMe; Co-Founder, Former COO Madison Reed

JULIA PIMSLEUR

Founder, Little PIM; CEO Million Dollar Women

KIM FOLSOM

Co-Founder, Founders First Capital Partners

LAURA MIGNOTT

Co-Founder, Managing Partner, DigitalFlash

MARIAN SALZMAN

Chairman, Global Collective And CEO, North America, Havas PR At Havas Worldwide

NAZILA ALASTI

Global Head, Product Marketing, Ebay; Founder & CEO, Jooners

NIMA ELYASSI-RAD

Investor At O'Reilly AlphaTech Ventures / Indie.Vc

REBECCA LIEB

Principal, Conglomotron, Startup Advisor

SANDY CARTER

Former GM Global Entrepreneur Group, IBM

Registered Companies

START-UPS

Alight Labs
Après Group
AptDeco
Astarte Ventures
AVG
Babierge
CareerLark
Charity Miles
ClassPass
CMPLY, Inc./ CommandPost
Dagne Dover
Flip
GATE College System
GirlStarter
Goodshop
HandStack
Hint’d
InspiredMe
Lenspire
Lifescape
Love With Food
Maven
Mavrck
Mighty Unlimited
MiMedia
Mogul
Qnary
Shoppable
Skimlinks
Smigin
Stack Overflow
Stiya
Sway Group
Sweet Loren’s
The Muse
The Path
uBiome
VROU
Waywire
Werk
WOW Explorations

INVESTORS

500 Startups
Battery Ventures
BBG Ventures
Canaan Venture Partners
Female Founders Fund
Golden Seeds
Google Ventures
Halogen Ventures
HP Ventures
Iris Capital
Lightspeed Venture Partners
Maya Venture Partners
Norwest Venture Partners
OATV/ Indie.vc
Pipeline Angels
TechStars
True Ventures
The Circular Board
Canaan Partners
Founders First Capital Partners
Parkview Ventures

EXPERTS & CORPORATE PARTNERS

CitiBank
Coca-Cola
Comcast NBC Universal
ContentRobot
DigitalFlash
digitalundivided
Ebay
Edelman
Ellevate Network
Facebook
GE
Google
Havas PR
IBM
Johnson & Johnson
MediaVest
Microsoft

Mondelez
NASCAR
Nasdaq, Inc.
NEAR BOIL Brand Communications
Omnicom
Partnership Fund for New York City
PepsiCo
Publicis
Samsung
Sawtooth Group
SheKnows Media
Shepard Mullin
SheSpeaks
Spotify
StarComm/MediaVest
SXSW
Unilever
Weber Shandwick
Zuckerberg Media

Speaker Block #2

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

Schedule

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


About The TechSet


Event Details

Invited guests will join us at Hudson Mercantile.

Doors open for Breakfast Networking Session at 8 AM.  

Cocktail Hour will begin at 5 pm.

About Virago

Virago is a strategic advisory for women entrepreneurs. Launched in the fall of 2016, Virago develops solutions to accelerate growth for female-founded technology startups. The Scale Collective, the inaugural event being produced by Virago, will be held in NYC on November 2nd.

 

What is a Virago?

 

Virago is an exemplary woman with heroic qualities. These noble roots waned over time as more pejorative associations (shrew, bossy lady) came to be. But for us, Virago was and always will be a woman of excellence. Taking back the word and coming together, we will rewrite the narrative of what it means to be a driven woman building a business today.


Accomplished and exceptional, the women joining us on November 2nd have surely earned the title Virago.  

The Registration fee is $695.


Detailed agenda and Speakers Listed Here: 

http://virago.co/events/the-scale-collective

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List Block #6

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose.

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Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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